Flava’s fresh and funky beats target the new Urban consumer. Urban is the term that describes the City - (Caucasian, Maori and Pacific Island) people who identify with a metropolitan and cosmopolitan culture. Flava blends Hip Hop and R n B music as a peer in an environment that is highly relevant for this under 35 audience. In five markets Flava has 122,500 listeners making it the leading Urban radio brand. Advertising on Flava will get you in front of this hard to target, quickly evolving and changing audience. These are new ears for your product or service.
The Flava Consumer
Flava is where the fast moving world of music, fashion and lifestyle come together for the Urban consumer. Sport, socialising, music and community are a large part of their lifestyle. They have money to spend on a variety of activities from concerts to cars, family to phones. This is the audience establishing brand preferences and linkages that will shape the New Zealand market in the years to come.
