Coast is timeless music by timeless artists. Coast has quickly grown to become a rating’s success with the 40-64 age group. This is the audience typically called "Baby Boomers". Coast plays the songs that have stood the test of time in a smooth and clutter free that appeals to this demanding audience segment. Coast is the perfect environment to deliver your message to this highly desirable and commercially responsive group. In 14 markets across New Zealand Coast reaches 238,200 listeners.

Our Listeners – Your Customers
The typical Coast listener:
• 40-64 age group
• Reached their highest earning potential
• Home owners with no or low mortgages
• Empty nesters rediscovering favourite interests
• Intelligent, opinionated
• Live life, love life

The Coast Consumer
Personal fulfilment is their priority and their purchasing power allows them to pursue whatever they desire. They have money, lots of it. International research shows that in western economies, Boomers control 75%+ of a nation’s wealth and more than half of its discretionary income. Coast allows you to tap into the Boomer boom.